Alton Brown’s Seafood Initiative

Celebrity Chef Alton Brown and the Tennesse Aquarium in Chattanooga join forces to protect American fish—by serving it.

- Motion Picture Company

“Serve & Protect” sounds like a police force slogan (and in fact it is), but it’s also the battle cry of TV Chef Alton Brown and the title of the sustainable seafood initiative he has just helped launch in collaboration with the Tennessee Aquarium in Chattanooga. As a cook, scuba diver and nature lover (he grew up watching Jacque Cousteau underwater specials), Brown is interested in protecting our oceans and their habitat.

And that doesn’t mean eliminating fish from your diet. Quite the contrary. The Serve & Protect campaign encourages us to eat fish, just the right kinds—namely those native to the USA—and a wide variety, so as to not to deplete any one kind.

Brown and the Aquarium are launching Serve & Protect with a flurry of fun, awareness-raising programs about native fish, their habitat, and the Aquarium's first annual dinner focusing on sustainable cuisine. Brown is also teaming up with local Chattanooga chefs to get fish on our plates responsibly and deliciously. First up—catfish, rainbow trout, snapper, oysters and lobster.

Bamber Photography

Alton Brown’s “Gold” Fish
Focus on these fish that are harvested in the USA.

Channel Catfish
Rainbow Trout
Yellowtail Snapper
Oysters
American Lobster

—By Jill Melton, Relish Editor